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HDP Hijo de la Patria
Team info

Bachelor

Clusters
Digital & Internet
Social Innovation
GOAL 4: Quality Education

HDP Hijo de la Patria

The Challenge

The impact of social media influencers is greatly underestimated or misunderstood in today's world. This is especially true on South America where platforms such as YouTube is mainly used as an entertainment source rather than as a search engine. Lots of constructive knowledge is being neglected/lost not only due to lack of awareness but also lack of supply. Language barrier is also a big player in this part of the world.

The Solution

Grow the audience of my YouTube channel by doing a more detailed market research on the topics that are sustainable for me to keep on doing and then increase the frequency of uploads. Reach a base of subscribers to whom I can sell goods (merch, online courses). The idea is to generate enough to reinvest in the channel and grow steadily from there on out. The content has to ultimately be culturally constructive. It has to increase awareness and promote first world mindsets.

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