The Power of emotion：Decreasing the plastic pollution by emotional intervention and Self-motivation

plastic pollution has been a big problem for decades. various of technics has been invented to solve the problem. According to plastic soup foundation, this problem is still far from beening solved. What I can see from the website is that seems we put many efforts on solving the problem from a prospective of technology, but less on the "true" consumer psychology. I want to help

My master thesis is focusing on cognitive science, psychology and behaviour change. I will be trying to make use of my knowledge to help consumers change their behaviours, which cause plastic pollution.